The problem is the search terms that gain these results are unlikely to
allow prospective customers to find your website.
For the website www.davidcouplandaccounts.co.uk first page ranking can easily be achieved for the search terms, davidcoupland, couplandaccounts, davidcouplandaccounts and www.davidcouplandaccounts.co.uk. Technically this has completed the ranking companies side of the agreement, but no one looking for an accountant is likely to find the site.
Here is top 10 tips,
1.Every ranking factor? Don't worry
There is big gap between the ranking impact of keywords in page content
headers and titles vs mobile appearance, speed of page load and use of
HTTPS.
Grabbing top ranking is not hard only by adjusting page titles and
headers.
Now no need worry about intead of overall reports searchmetrics releases
ranking factor.
SparkToro
Survey in 2019 in one key ranking factors more than 1500 SEO marketer
weighed. 66.3% believing that wieght of Google ranking factors various by
query.
2. Targeting Short tail vs long tail keywords
Keywords the most important part of seo.For to ranking the website or content in search results you have to find best relevant keywords and put into your meta data and content.
Before you are going to search keywords you have to review about short tail keywords and long tail keywords
Short tail keywords: Well its a short word keywords one or two words for example: "fix car"
Long tail keywords: its like phrases and long word sentences for example: "how to fix the car"
In my experience Long tail keywords is best option for Search Engines Optimisation, it has less competition which makes ranking your content easier.
3. Choose main and related keywords for any page
You can use keyword research tools for finding best main keywords.
It will help you to find related and main core keywords.
For example if you have tutorials or information page about cooking steak, your core key will be how to cook steak.
Also look bottom of the main google search engine page when you enter
in search baar "how to cook steak" also give more related
keywords.
Once you setup your mind for listing relavent keywords its time to
optimizing content. Creating a Googlr Sheet best idea for your and your
team.
The ranking company will tell you they will work towards gaining top ranking for your preferred keywords and terms, but it will take time and will cost you more.
4. Good Optimisation For Your Title Tag
Title Tag act as presenter its like meeting with someone new. Remember first impression is the last impression. If your title is catchy and spicy then the visitor will click on your page.
The title should be spicy,informative and well optimised, what does it means?
Spicy: your title should be like excited when reader read it the reader get excited and curious about your content. But keep in mind this title shows on search results.
Informative: Title should be informative clear and crystal, summarized your title what your page is about.
Optimised: Use core keywords 55 or less words, it will helps better result in search engines Optimisation.
5. Meta description well optimised and informative
If you are familiar with SEO than you have probably heard about meta description, its appear below title in search result, where user read your title and description if they found something interesting they will click on your link. It is mandatory to mention keywords in description for doing this google search Engine will understand your page and it will appear in search results. In some cases google have rewrites mets description.
Good meta description is a green signal for you because if user motivates by reading your meta description it means it will bring you the click.
6. First write for human then for SEO
As a SEO beginner focus on creating content for user vs seo, not only just for the seo.When you create content put audience first give him what they are looking for it, solve his problems, give him valuable answers to thier question, use image and video for better understanding, for user experience this make sense.
Don't only just text on page because user got confuse some time, text also represent that problem solution in video or image. That's how you draw audience attention.
If your audience enjoying your content it means you are making money.
You want to user search your content but also convince them that you are the perfect choice for them.
Don't cheat with audience if you are creating only content for seo.
7. Don't wait and link to other sites
On of Google core ranking factore is linking your website with other sites,
If you want your website stay healty and genuine then you have to linking your site externally and internally, that's also Google want.
Don't be shy just link other websites in your page you are making for
your audience right? Use other websites static,study guides or another
supporting piece of content.
But make the link that is trustworthy because your audience will click on
that link so be careful in this matter.
8. Keep URLs Short, Include Keywords in URLs
Another critical SEO tip for beginners is URLs.For better results from SEO and audience, have short,organized and descriptive URLs, its helping provide Crawling with more context for your website and site architecture.
Creating URLs for your site, Below are the tips to follow
For separation words use hyphen (-)
Don't use uppercase in URLs only lowercase
Don't use hashtags # and apostrophe (')
Max five words use in URLs
Must include core keywords
Follow below example to make thing clear and crystal
Healty and good URLs
W-evergreen.com/how-to-earn-money.html
W-evergreen.com/types-of-earn-money.html
W-evergreen.com/earn-money.html
Unhealthy and Bad URLs
W-evergreen.com/how-to-earn-money55646.html
W-evergreen.com/types-of-earn-money1234566.html
W-evergreen.com/earn-money0099.html
Optimizing URLs make sense in user experience also in SEO
9. Now link your website to Google Search Console
For improving the site its the actionable way that how Google view your website.
In this free platform you can check Page View, Impressions,
clicks,
CTR
Page indexing
Page speed rating
Page ranking
Mobile friendly issues
Crawling relavent errors and many more.
How to enable this console simply search on google Get started
with
Google Search Console.
10. Write Long content
Long content usually called long form.
For the long content write minimum word should be 1200 or more SEO will
be happy for this amount of words.
About short content is 500 to 700 which is not good for SEO
results.
With the help of long content user can understand fully the guide and
take benefits from it. Its will be full topic.
In short content you can expalin thing very limited.
But in some cases some time short content going up ranking in search
results pages, you have to research before write the article to confirm
that topic or article is ranking in short content or long.
Always remember write for audience secondary for SEO.
So why not try and do it yourself?
How do you actually getting top ranking? Unfortunately the reality is
that it will take time but there are several extremely effective
techniques that are invaluable and will speed up the listing and ranking
process:
Submitting your site monthly to the major Search Engines using a
guaranteed inclusion service such as http://www.premiumsubmission.com.
Submitting monthly will increase the value of your website in the eyes of
the search engines.
Change your site content and Meta Tags before each submission. This will
over time enabling multiple listings for a single URL.
Incoming links from highly ranked sites. Try contacting sites similar to
yours though not direct competition, and request mutual or ideally
exclusive links to your site.
The frequency of keywords used in the text of your site.
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