The question is what is online business and digital marketing how do we start and from where?
Online business, Digital Marketing, Internet business whatever you call its the same thing,
In this article we will look into digital marketing and how do i start and from where to start.
In a simple way digital marketing is like other type of marketing is to connecting people to your potential customers,
So the question is how do i connect with those customers, We will connect through online (Internet) and that's the big difference between digital marking and offline marketing, the great example is to reffer to someone online to marketing assets through advertisement bring people into your company and convince them to buy.
Type of Digital Marketing
- Display advertising
- Email Marketing
- Content Marketing
- Social Media
- Affiliate Marketing
- SEO (Search Engine Optimisation)
- Virtual events & Webinars
- LinkedIn ads
- Pay-per-click
These are the type of Digital Marketing strategies, these the platforms for digital marketing. In these days many people do online shopping instead of going and wasting time to market, it saves time energy and time.
1. Display advertising
The website you serve and you see the banner on website left or right cornor or bottom some where in place that's the display advertising, it could be in image,audio,video and in text shape that showing ads on desire websites, the publisher put that ads on blog or website.
2.Email Marketing
Email Marketing is to sending a commercial message to group of people and that message covered in email, you will sending email to potential customers to offer a product,promotion or donation as per advertiser what he want to sell, or will be considered as a email Marketing.
3. Content Marketing
Content marketing is the business process distributing and creating same value of the content for attracting and engaging defined and understood targeted visitor or viewer with the main goal is driving profitable customer need.
4. Social Media
Sociel media surf on Computer, Tablet, smartphone via web base software and web applications its utilizing for messaging, now a days America and Europe is first in social media but also india and china counting in top list.
5. Affiliate Marketing
Whether the consumer knows it or not, they are the driver of affiliate marketing, when customer or consumer buy the product the advertiser(seller) and the publisher(affiliates) share the profit.
Affiliates post on social media, websites , blogs these product, so in this way affiliates promote the product and consumer buy it.
6. SEO (Search engine Optimisation)
Search Engine Optimization is the key of discovering website blog or video or articles on over the internet, when we type something in search bar according to our search internet give us suggestions and browser show us many websites link and videos.
The term SEO also describes the process of making web pages easier for search engine indexing software to find and index your site.
About SEO there is many question come up from new commers,
Like how do you optimize your site or company site to discover on first page?
How much time should give to SEO?
Perhaps the most important aspect of search engine optimization is how you can actually leverage SEO to help drive more relevant traffic, leads, and sales for your business.
7. Virtual events & Webinars
Virtual events are online events it's highly interactive, where people come and learn new skills and be entertained on over the internet.
People are connected through live streaming of your favourite music, sports, games and news.
People are registering for a webinar to hear from those online instructors or entertainer, they attend virtual class for fitness, whatever you search for there is instructer or entertainer will be available any time.
8. LinkedIn ads
LinkedIn is not for only B2B advertising company it's also B2C companies, universities, nonprofits, and other organizations also use for specific purposes for success.
If you are looking for someone that specializes in specific job LinkedIn is the place for you, you will find professional and experienced people on LinkedIn who share there profile on LinkedIn.
9. Pay-Per-Click
Pay-Per-Click (PPC) is internet marketing, advertisers pay a fee to publisher when their ad clicked by consumer, when consumers click on that showing ad so its redirect to advertisers sites to buy products.
Advertisers actually buying visitors to sites rather than organic traffic, search Engine allows advertisers to bid on ad that search Engine sponsors links when consumers search for keywords then search Engine will show that links to consumers for visiting sites.
If you want to search Engine work properly then we have to pay a small fee, because that small fee bring us big valuables visitors to site so they may be make some purchases, let say we pay 5$ for ad advertisement and some visitors make purchase 350$ that's it, we did a big profit on 5$ investment, but before going further we have to know how to do it and how it works.
Very good info great article.
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