What is Email Marketing and how you can earn money from it?
In this article we will look into Email Marketing and how it works.
Table of contents
- . Why should you choose Email Marketing?
- How Email Marketing works?
- How to earn money from Email Marketing.
- Email Marketing Automation.
- Building Email list.
- Email open rates improving.
1. Why should you choose Email Marketing?
Email Marketing one of the important way for building relationships with your customers and leads. Its the best way communicate directly to customers, its very convenient for customers.
you should must friendly with your customers whenever they want they will read the emails because email is more important than Facebook post or twitter post everybody have email accounts who's using internet.
Worldwide by 2017 Email accounts reach to 4.9 billion, according to Radicati. While 90% of people want to see and check their email inbox and only 2 to 3% people will see your post.
And that's a big deal you are connecting with your potential customers directly for promoting products,
That's why you should choose Email Marketing to get best results
Worldwide by 2017 Email accounts reach to 4.9 billion, according to Radicati. While 90% of people want to see and check their email inbox and only 2 to 3% people will see your post.
And that's a big deal you are connecting with your potential customers directly for promoting products,
That's why you should choose Email Marketing to get best results
2.How Email Marketing works?
Many businesses uses of ESP(Email Service Providers) for send Marketing Emails.
For managing Email Marketing and send emal ESP use a specific software, also use of Email Marketing Tools, Email Marketing services and Email Marketing software.
If you want to pay and want quick results its possible pay to some companies who offer services to send emails to many customers.
But be carefully about sending too many emails because your ESPs may suspend your account due to spamming.
If you are serious about Email Marketing and want to be a successful Email Marketer then get yourself a dedicated Email Marketing Services, in this way your account will be safe
3.How to earn money from Email Marketing.
Well its very hard and frustrating that you have successfull website or blog and on ad no click or sale?
Sound not good right? But don't worry there is a way to reach you goals, Simply you have to create Email Marketing campaigns, but how?
Start with your targeted list because without list you cannot start, create exit-intende popup to turn your visitors into subscriber, as soon visitors leave your site or open new tab before that give popup exit-intende option.
In this way if they wish to signup or subscribe your news letter your email list will build.
Now you have the email list, it's time for running this campaign, but wait did you decide this campaign what about? NO then set back and relax think about what actually your subscriber want,
Work on your headline for attraction, write powerfull headline that your subscriber do not ignore.
If your headline is not that good may be in some cases your audience or subscriber will be considered as a spam so carefully write headline.
Now you have good headline in email write good email to engage with subscriber. Build a connection with subscriber to convince them to read your email and click on your product so in this way big chance to sell your product.
Also reward with something your subscriber for happy relationship.
Sound not good right? But don't worry there is a way to reach you goals, Simply you have to create Email Marketing campaigns, but how?
Start with your targeted list because without list you cannot start, create exit-intende popup to turn your visitors into subscriber, as soon visitors leave your site or open new tab before that give popup exit-intende option.
In this way if they wish to signup or subscribe your news letter your email list will build.
Now you have the email list, it's time for running this campaign, but wait did you decide this campaign what about? NO then set back and relax think about what actually your subscriber want,
Work on your headline for attraction, write powerfull headline that your subscriber do not ignore.
If your headline is not that good may be in some cases your audience or subscriber will be considered as a spam so carefully write headline.
Now you have good headline in email write good email to engage with subscriber. Build a connection with subscriber to convince them to read your email and click on your product so in this way big chance to sell your product.
Also reward with something your subscriber for happy relationship.
4. Email Marketing Automation.
Email Marketing Automation saves lots of efforts and time for marketers.
Without Automation when marketer promote the product each time they have to send to their customers interest in brand, with Marketing Automation 80 percent increase in the number of leads and 75 to 80 percent boost conversion.
On of the most important is Segmenting mailing list. Its very effective and maximize sale and relationship with subscribers.
Email Automation less cost effective the reason is for manual sending mail you have to hire someone, that's why Marketing Automation is so important.
Automation also allows marketers to sync with their businesses activity with the purchase of their customers. It all about the right time and customers need for their purchase product.
For example if customer purchases coffee beans one time in month then marketer will schedule promotional email it will send to them after 2 weeks.
Without Automation when marketer promote the product each time they have to send to their customers interest in brand, with Marketing Automation 80 percent increase in the number of leads and 75 to 80 percent boost conversion.
On of the most important is Segmenting mailing list. Its very effective and maximize sale and relationship with subscribers.
Email Automation less cost effective the reason is for manual sending mail you have to hire someone, that's why Marketing Automation is so important.
Automation also allows marketers to sync with their businesses activity with the purchase of their customers. It all about the right time and customers need for their purchase product.
For example if customer purchases coffee beans one time in month then marketer will schedule promotional email it will send to them after 2 weeks.
5. Building Email list.
Email list is the colloction of email addresses who visit your website,blog or news letter and than subscribe or sign up on popup form you showed, so the Email adress will gathered to you from people in person.
As the more your Email list is strong the more chances of earning money.
40$ you will get only spend on 1$ thats a big number right? Another channel is far away from these high number.
Long Email list describes by e-commerce businesses nowadays.
For building Email list you need a good traffic to your website, in this case you have to create a decent form that popup on your website when someone visit.
Another thing keep in mind that dont buy email list because nowadays many marketer falling in this shortcut but only 2% successful other failed.
6. Email open rates improving.
If someone open your emails then you are good to go, you will make good revenue, but in some cases majority people not opening your emails then you are in not good position.
For the good email open rate you have to write catchy subject line that customers can open your email because of your attractive subject line.
Try to remember customer name to mention in subject that will helps a lot to open the email. With out good email open rate your click through rate also effect.
But how you will measure email open rate?
Let say you have send 200 emails and 20 of them bounce, it means 180 email delivered, in 180 emails 20 email are open by customers which means your email campaign open rate is 11%. Thats how your ESP calculates email open rate.
Not deliver email is not calculate in email open rate,
Between 2015 to 2018 the average open rate for the email is 24% worldwide.
However, in 2020 average is drop to 21%.
But its not first and last time decreasing if average, its a market it will decrease and increase, if its decrease its not that mean email Marketing will near to death
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